SPORTS LOGO HISTORY

Sports Logo HistorySports Logo History
  • Logos Type
    • Alternate Logo History
    • Primary Logo History
    • Wordmark Logo History
  • League Logos
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
    • College Logo History
    • MLB Logo History
    • MLS Logo History
    • NBA Logo History
    • NFL Logo History
    • NHL Logo History
    • NWSL Logo History
    • Premier Logo History
    • UFL Logo History
    • USFL Logo History
    • WNBA Logo History
    • XFL Logo History
  • Logo Battle
  • Logo News
  • More…
    • SHG YouTube Channel
    • Sports Team History
    • Sports News History
    • Sports Store History
    • Sports Logo History Products

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
March 13, 2026

A New Era in Nashville: The Tennessee Titans Unveil a Bold Visual Identity

Featured image for “A New Era in Nashville: The Tennessee Titans Unveil a Bold Visual Identity”

Latest News

See All
March 4, 2026

When Relocation Doesn’t Mean Reinvention: Teams That Resisted Full Logo Redesign After Moving

Featured image for “When Relocation Doesn’t Mean Reinvention: Teams That Resisted Full Logo Redesign After Moving”
February 21, 2026

MLB Cities Change, So Do Logos: The Art of Relocation Rebranding

Featured image for “MLB Cities Change, So Do Logos: The Art of Relocation Rebranding”
February 17, 2026

NFL Vs. Premier League: The Key Differences in Approaches to Logos

Featured image for “NFL Vs. Premier League: The Key Differences in Approaches to Logos”
February 4, 2026

Five of the most iconic logos in the NFL ahead of Super Bowl LX

Featured image for “Five of the most iconic logos in the NFL ahead of Super Bowl LX”
NFL Primary Logo Icon

Explore the history of NFL team logos, including their primary, alternate, and wordmark designs.

See Primary Logos
See Alternate Logos
See Wordmark Logos
NHL Primary Logo Icon

Explore the history of NHL team logos, including their primary, alternate, and wordmark designs.

See Primary Logos
See Alternate Logos
See Wordmark Logos
NBA Primary Logo Icon

Explore the history of NBA team logos, including their primary, alternate, and wordmark designs.

See Primary Logos
See Alternate Logos
See Wordmark Logos
MLB Primary Logo Icon

Explore the history of MLB team logos, including their primary, alternate, and wordmark designs.

See Primary Logos
See Alternate Logos
See Wordmark Logos
WNBA Primary Logo Icon

Explore the history of WNBA team logos, including their primary, alternate, and wordmark designs.

See Primary Logos
See Alternate Logos
See Wordmark Logos
NCAA Primary Logo Icon

Explore the history of NCAA team logos, including their primary, alternate, and wordmark designs.

See Primary Logos
See Alternate Logos
See Wordmark Logos
MLS Primary Logo Icon
Explore the history of MLS team logos, including their primary, alternate, and wordmark designs.
See Primary Logos
See Alternate Logos
See Wordmark Logos
Premier Primary Logo Icon
Explore the history of Premier League team logos, including their primary designs.
See Primary Logos
CFL Primary Logo Icon
Explore the history of CFL team logos, including their primary, alternate, and wordmark designs.
See Primary Logos
See Alternate Logos
See Wordmark Logos
UFL Primary Logo Icon
Explore the history of UFL team logos, including their primary, alternate, and wordmark designs.
See Primary Logos
See Alternate Logos
See Wordmark Logos
ABA Primary Logo Icon
Explore the history of ABA team logos, including their primary, alternate, and wordmark designs.
See All Logos
XFL Primary Logo Icon

Explore the history of XFL team logos, including their primary, alternate, and wordmark designs.

See All Logos
USFL Primary Logo Icon
Explore the history of USFL team logos, including their primary, alternate, and wordmark designs.
See All Logos
AAF Primary Logo Icon
Explore the history of AAF team logos, including their primary, alternate, and wordmark designs.
See All Logos

Sports Logo History Wordmark 350

Explore the logo histories of your favorite teams across the NFL, NBA, MLB, NHL, WNBA, MLS, Premier, CFL, NCAA, UFL, ABA, USFL, and XFL. Discover iconic logos like those of the Boston Red Sox, Philadelphia Eagles, Houston Rockets, Detroit Red Wings, and Indiana Fever.

SLH - All League Logo Header 2

SPORTS LOGO HISTORY

View Current & Historic Sports Logos at Sports Logo History. Past & Present Team Logos NFL, NBA, NHL, MLB, WNBA,
MLS, XFL, CFL USFL & more! Pro Teams, Collegiate Teams Historical Sports Logos

Sports Logo History Wordmark

There is a sense of belonging we associate with each logo of our favorite teams whom we have been following for our lifetime. Our association with our favorite logo is reminiscent of our loyalty to our favorite brand.

There’s a certain feeling of pride and belonging that occurs once an individual sees the logo of their alma mater or their favorite college team. That pride is enhanced for fans when they see the logo of their favorite sports team. If one’s favorite team has a great track record, one’s sense of pride is even more enhanced because the sports logo is synonymous with success.

Now, sports fans will have a designated place to learn about the history of sports logos. Sports Logo History is the premier online database for finding sports teams' logo history.

At Sports Logo History, we take the history of many professional and collegiate teams' logos, organize those logos, and make them available to all of those sports fanatics who are seeking to feel closer to their favorite team.

It was important to create a website that will increase the sense of belonging that a fan has with their favorite team.  Each team has its own history of struggles, changes, accolades, and special moments that play a part in constructing the image of the fanatic and of the team itself.

What is Sports Logo?

There are a number of misconceptions about logos and historical sports logos that will be tackled here at Sports Logo History. Many of you are used to only seeing a team’s primary logo. The primary logo is more commonly associated with each team because its purpose is to be at the forefront of the marketing image and face of the team. However, fans will get to look at the history of a team’s alternative and wordmark logos for each team as well. This will help fans to learn a well-rounded view of a team’s sports logo history.

A logo is a random assortment of wordmarks and images which are supposed to make sense to their favorite audience due to the rich history behind each of the logos. On this site, we pride ourselves on providing sports team meanings. There are some poignant meanings behind many of the top sports logos. A franchise could have undergone some league-wide, state-wide, or city-wide changes throughout its history. As a result, the franchise may have had no choice but to embrace a new look due to its new overall direction.

There are many factors that are behind the transformation of a franchise’s sports logos over the years. Such factors include sponsors, change in tradition as well as a change in identity.

Sports Logo Battle

While our main focus is to be as informative for all the fans as much as possible, we do not rule out the need for some interactive fun while we continue to bring you the history of some of the most famous sports logos.

With that in mind, Sports Logo History has introduced the idea of "League Logo Battle."   

The logo battles are very simple; several logos are paired against each other and the fans are required to vote for one or several logos. Some fans will obviously vote based on their love for a team while others may vote based on the design, overall appeal, and external features of each logo.

Sports are a great escape. It is an exciting way to keep our minds and bodies occupied. At Sports Logo History, we are here to make this great phenomenon into something more tangible. When you find out about the history of the logo of your favorite team, your attachment to your team will only be strengthened.


Types of Sports Logos?

Sports Logo History All White Icon

At Sports Logo History,  we cover the history of three different types of logos.  Here are the three different types of logos:

The Three Types of Sports Logos

1. A Primary Logo is the current and main focused logo for promoting each team. It is the logo that will be seen the most.  It will be used the majority of the time when a logo is necessary for all marketing aspects.   This logo should be considered the MVP of a sports team’s brand identity.

2. The Alternate Logo is the same style and design of the team's primary logo, only with a different look or concept design. The alternate logo increases the marketing value of the team with various looks to each alternate logo.   The alternative logo is typically smaller than the primary logo, but it should be cohesive with the team’s brand identity.

3. The team's Wordmark Logo is just that.  It is a wordmark of the name of the team's location, city and/or the team's nickname in a font that is unique and distinctive.  The wordmark logo is typically marked for uniforms and other marketing scenarios.   Wordmark logos are also called “logotypes.“

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages

Sports Logo News

A New Era in Nashville: The Tennessee Titans Unveil a Bold Visual Identity

March 13, 2026

When Relocation Doesn’t Mean Reinvention: Teams That Resisted Full Logo Redesign After Moving

March 4, 2026

MLB Cities Change, So Do Logos: The Art of Relocation Rebranding

February 21, 2026

NFL Vs. Premier League: The Key Differences in Approaches to Logos

February 17, 2026

Five of the most iconic logos in the NFL ahead of Super Bowl LX

February 4, 2026

Secrets to the Longevity of the Pittsburgh Steelers Logo

January 28, 2026

How Have Las Vegas Teams Used Logo Design To Build Instant Fan Loyalty?

January 28, 2026

Brentford FC Logo Timeline: How the Bees’ Badges Have Changed

January 16, 2026

From MetroStars to Red Bulls: The Evolution of MLS Visual Identity

January 13, 2026

Why Chelsea’s Crest Never Ages?

January 12, 2026

How Football Club Logos Have Evolved: Design Trends From the Past to Present

January 8, 2026

The Hidden Stories Behind the Toronto Maple Leafs Logo Evolution

December 19, 2025

Sports Logo Videos

Top Football Designers Share Secrets of Chelsea FC’s Logo Success

Top Football Designers Share Secrets of Chelsea FC’s Logo Success

What Cardinals Fans Don’t Know About Their Logo

What Cardinals Fans Don’t Know About Their Logo

Is the NEW Tampa Bay Rays Logo BETTER Than the Original?

Is the NEW Tampa Bay Rays Logo BETTER Than the Original?

Arsenal Logo Evolution: Surprising Stories Behind Designs

Arsenal Logo Evolution: Surprising Stories Behind Designs

Boston Red Sox Logo Evolution: Unveiling the Iconic Changes Over Time

Boston Red Sox Logo Evolution: Unveiling the Iconic Changes Over Time

Detroit Lions Logo Faceoff Old vs New for NFL Fans

Detroit Lions Logo Faceoff Old vs New for NFL Fans

The SHOCKING Evolution of Texas Rangers Logo Over Time

The SHOCKING Evolution of Texas Rangers Logo Over Time

Cincinnati Reds: The Evolution of Baseball’s Coolest Logos

Cincinnati Reds: The Evolution of Baseball’s Coolest Logos

Nostalgia in Modern Design with Los Angeles Kings!

Nostalgia in Modern Design with Los Angeles Kings!

Anaheim Ducks Logo History: From Mighty Ducks to Present!

Anaheim Ducks Logo History: From Mighty Ducks to Present!

Detroit Tigers Logo History: Unveiling the Changes!

Detroit Tigers Logo History: Unveiling the Changes!

Utah Jazz Logo History: Shocking Evolution Revealed!

Utah Jazz Logo History: Shocking Evolution Revealed!

Sports Store History Logo
Sports Team History Logo
Sports News History Logo
Sports Store History Logo




Sports Logo History Logo

"It's not all about the Team, It's about the LOGO."


  • About
  • Contact Us
  • Disclaimer
  • Privacy Policy
  • All Sports logos
© 2013 - 2026 - Sports History Group LLC - All Rights Reserved
  • Logos Type
    • Alternate Logo History
    • Primary Logo History
    • Wordmark Logo History
  • League Logos
    • AAF Logo History
    • ABA Logo History
    • CFL Logo History
    • College Logo History
    • MLB Logo History
    • MLS Logo History
    • NBA Logo History
    • NFL Logo History
    • NHL Logo History
    • NWSL Logo History
    • Premier Logo History
    • UFL Logo History
    • USFL Logo History
    • WNBA Logo History
    • XFL Logo History
  • Logo Battle
  • Logo News
  • More…
    • SHG YouTube Channel
    • Sports Team History
    • Sports News History
    • Sports Store History
    • Sports Logo History Products

Subscribe for Regular Sports video

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.