Primary Logos
2020 - Present
The front-facing mascot "Damien" head in purple, gold, and grey is above the wordmark "UALBANY" in purple with gold trim.
Binghamton Bearcats
A growling bearcat in dark green, light green, and black with the right paw extended above the wordmark "BINGHAMTON" in white with black trim in a custom font and "UNIVERSITY" in black on a grey…
Bryant Bulldogs
A Bulldog head in gold, black and white above the wordmark "BRYANT" in white with gold trim, "UNIVERSITY" in gold with white trim, and "BULLDOGS" in white with gold trim on a black background.
Maine Black Bears
A front view of a black bear in black, grey, blue, white, and red with a mouth wide open in front of the wordmark "MAINE" in blue with white and black trim.
New Hampshire Wildcats
A right-facing and growling wildcat's head in blue, white, and gray.
NJIT Highlanders
A red and grey Scottish Warrior or Highlander with grey and blue sword and a red, grey and blue shield with initials "NJIT" in white with grey highlights on a blue background and a wordmark…
UMass Lowell River Hawks
A right-facing river hawk's head is in red, white, and blue above the wordmark "UMASS LOWELL" in white with red trim on a blue background. Shades of red and blue changed, and shading from the…
UMBC Retrievers
The arched initials "UMBC" in white with gold trim on a black background above the left-facing retriever's head in brown and white with black highlights and a gold outline.
Vermont Catamounts
A brown, black, and white catamount leaps through the letter "V" in green with a gold and green trim. The shade of green changed.
College Sports Fan Products
The America East Conference is one of the most iconic and long-standing collegiate sports conferences in the United States. For decades, teams across New England have competed for conference titles in men's and women's basketball, soccer, lacrosse, cross country, and more. Throughout its history, the America East Conference has had several primary logos to represent it on merchandise and marketing materials.
The first logo was introduced when the conference was founded as an alliance between five universities: Boston University (BU), University of Maine (UMaine), University of New Hampshire (UNH), Northeastern University (NU), and Hartford College for Women(HCW). This original logo featured a shield shape with each school’s initials - B U M H N C W, respectively - representing their commitment to working together to promote college athletics throughout New England. The colors used were blue & white striped background with red lettering that reflected traditional Americana imagery associated with patriotism at that time.
As new schools joined over time, such as Stony Brook in 1999 or UMBC, which joined just last year, the logo changed slightly. Still, it kept its core elements intact while additional letters representing each university within its structure were added. By 2013, however, America East decided on a complete overhaul by introducing their current “AEC” branding featuring two interlocking “E” shapes set against an orange gradient sunburst backdrop meant to symbolize unity amongst all member institutions regardless of whether they are located near coastal regions or inland locations alike.
From humble beginnings back in 1979 until now, the America East Conference continues striving towards excellence by providing equal opportunities for student-athletes to reach their goals while competing at the highest level possible under NCAA Division I regulations. Their primary logos over the years have been visual representations of this mission statement, embodying strength & ambition along the way no matter how many times things change around them.
